Magnet Communications is the latest initiative from Havas Advertising New York, uniting a brace of existing agencies within its network – PR shop Creamer Dickson Basford and interactive communications/corporate events specialist ACG Communications – with two recently acquired shops, Kratz & Jensen in New York and Capstone of Emeryville, Calif.
The resulting hybrid will have 224 employees at offices in New York, Chicago, Pittsburgh plus five in Californian cities. Shared clients like H J Heinz, IBM and Vivendi bring aggregated billings to an estimated $30 million-plus.
Creamer Dickson chairman and chief executive Darryl Salerno, 47, will replicate these responsibilties at Magnet.
News source: New York Times