Diageo unit Guiness UDV has promoted former Guinness Great Britain marketing director Gary Haigh to the newly created role of global director, ready-to-drink brands.

Haigh’s portfolio includes Smirnoff Ice, Smirnoff Mule, Gordon’s Space and Stolly Lemon Ruski.

Prior to joining Guinness from Pizza Hut in 1998, Haigh held a number of international marketing positions at PepsiCo.

News source: Advertising Age - International Daily