Around two-thirds of staff at New York-based agency Griffin Bacal will lose their jobs over the next few months following the loss of Hasbro’s toy and game creative duties [WAMN: 28-Nov-00].
Griffin Bacal, a unit of DDB Worldwide, currently employs 68 staff, from which a third will simply be laid off by March 31, while a further third will be moved to DDB, which picked up Hasbro’s toy account when its subsidiary lost it.
The residual third will continue at the shop, whose remaining clients include Mott’s and Sharp Electronics. The agency will also get new senior management, as founders and co-chairmen Joe Bacal and Tom Griffin retire at the end of March. President and chief operating officer Paul Kurnit will take over Griffin’s role as chief executive while Bob Moehl moves from executive creative director to Bacal’s post of creative director.
News source: New York Times