In a switch of existing clients, Grey Worldwide has moved two major slices of pan-European business out of its London office and into Callegari Berville Grey, Paris – a move seen as a feather in the chapeau of the French shop.

Crossing La Manche are 3M (for which Grey handles the Scotch Brite, Post-It and Scotch brands) plus the Procter & Gamble perfume portfolio, including the Hugo Boss, Laura Biagiotti and Herve Leger labels.

News source: AdAge Global