The 2001 International Advertising Festival at Cannes made a controversial start this week when the usual European frontrunners – Spain, France, Germany Italy and the UK – collected not one Lion Award between them in the Media category.

Instead, the Media Grand Prix went to America’s Crispin Porter & Bogusky of Miami for its Florida Anti-Tobacco Pilot Program, all the more a triumph in an unusually parsimonious distribution of Lions, just sixteen in all.

Western Europe fared badly with Slovenia and Denmark alone gaining accolades. “I know people in the UK, Spain, France, Germany and Italy are going to be quite cross because there are no Lions," said media jury president (and Tempus Group chairman) Chris Ingram. "They thought this was all about process but it's about innovation.”

The Grand Prix for Press & Poster finally went to fashion brand Diesel and its former agency, Paradiset DDB of Stockholm after a hung jury wrangled for hours before reaching a decision. The runner-up was Arnold Communications' US campaign for Volkswagen's New Beetle.

The Cyber Awards defied the dotcom gloom, numerically at least, with entries soaring by almost 50% to 1,471 from 1,048 in 2000. "We stayed away from gratuitous use of technology," said Cyber Lions jury president (and president of OgilvyOne North America) Carla Hendra. “We were looking for high quality design and uniqueness."

These qualities were in particular evidence in Sweden and Canada each collecting one of the two Cyber Grand Prix. The former accolade went to Fjallfil Dairy Products' Milko milk, the latter to Critical Mass of Calgary for its Nike site.

Sweden also did well overall in the Cyber category, sharing honors with Brazil, each nation gaining a total of a total seven Lions.

News source: Advertising Age - Daily Deadline