LONDON: Senior British executives rate Google as the nation's top business-to-business brand, according to a survey published this week by the international Superbrands consultancy.

The seemingly unstoppable US giant heads a list of the five hundred most highly rated brands – and is also one one of four US companies to have made it into the UK top ten:

  1. Google
  2. Microsoft
  3. BP
  4. BBC
  5. GlaxoSmithKline
  6. Rolls-Royce
  7. Financial Times
  8. BA
  9. Fedex Express
  10. Hertz.
According to Stephen Cheliotis, chairman of the Superbrands Council, the list is intended to reflect the brands that have "established the finest reputations in their fields and make the most impact on the UK business sector".

As well as polling 1,500 professionals, the study's findings also incorporate the views of a council of senior business leaders. Further details of the Top 500 Brands can be downloaded by clicking here.

Data sourced from multiple origins; additional content by WARC staff