LONDON: Senior British executives rate Google as the nation's top business-to-business brand, according to a survey published this week by the international Superbrands consultancy.
The seemingly unstoppable US giant heads a list of the five hundred most highly rated brands – and is also one one of four US companies to have made it into the UK top ten:
- Financial Times
- Fedex Express
As well as polling 1,500 professionals, the study's findings also incorporate the views of a council of senior business leaders. Further details of the Top 500 Brands can be downloaded by clicking here.
Data sourced from multiple origins; additional content by WARC staff