PARIS: The senior honchos of Google and Publicis Groupe met Tuesday in the City of Love with romance on their minds. But neither is contemplating marriage. American in Paris-style, a casual affaire is what respective chairmen/ceos, Eric Schmidt and Maurice Lévy, have in mind.

For the time being, at least.

Right now, there is not even a written agreement – and neither party has vowed not to date other beaux.
Representatives from the two titans have already made joint sales calls on current and prospective clients. And a program of temporary staff swaps will shortly get under way. 
Although the 'understanding' offers benefits to both parties, Google is seen as the main beneficiary.

Its relationship with a major advertising holding company – the world's fourth largest – is symbolically important to its bid to sell ads to major advertisers and in media other than online.
Says Lévy: "We are sharing our information to help Google develop the right platforms and Google is sharing technology to help us develop the best services for our clients."
While Schmidt promises: "Google is not going to be an advertising agency. We've all sort of figured out where everybody goes now." 

Data sourced from Wall Street Journal Online; additional content by WARC staff