SINGAPORE: All-conquering search titan Google is to extend its worldwide operations by opening a new regional office for south-east Asia, based in Singapore.

In addition to research and development work, the new unit is intended to provide Google's clients in the region with a more effective service both in terms of internet search and advertising.

In the long term, the company also aims to make it easier for cellphone users across south-east Asia to access its services on their handsets.

The California-based online monolith already has an agreement with LG Electronics in South Korea to provide Google software on its phones, plus similar deals with Motorola, Samsung and Sony Ericsson across a number of other countries.

Google has already begun recruiting staff in Singapore, but no official timetable has yet been put in place for the opening of the new office.

Data sourced from Wall Street Journal Online; additional content by WARC staff