Google has pledged to re-focus its efforts on internet search and has unveiled a raft of new products aimed at improving the search experience.

Among the enhancements just launched by the California-headquartered giant is Google Co-op, a way to subscribe to health research from experts, and Google Notebook that allows users to save portions of websites in a pop-up box that can be shared via emails.

Google is facing increasingly stiff competition in the search sector from arch rivals Yahoo and Microsoft, both of which have beefed up their offerings in recent weeks [WAMN: 08-May-06].

Company co-founder Larry Page has dismissed the rivalry with Microsoft saying Google "tries really hard to not be focused on what they're doing but on what we're doing".

Its re-emphasis on more resources for search developments follows a period of rapid diversification that has seen the launch of initiatives beyond the core business, from the Google Talk instant messaging service to a WiFi service in San Francisco.

Analyst Allen Weiner from Gartner comments that the company was "moving the playing field back to its core strength".

Data sourced from Financial Times Online; additional content by WARC staff