MOUNTAIN VIEW, California: Google Adwords TV, the search giant's platform for TV advertisers, has joined with technology solutions distributor MediaBank to launch a new service: time-shifted viewership data, showing how and when viewers see commercials in recorded programs.

Five new categories are about to be added to the existing service. They are:

  • Live plus same day;
  • Live plus one day;
  • Live plus two days;
  • Live plus three days;
  • Live plus seven days.
It's reported that the additional information, derived from a set-top box deal with Dish Network (for which Google sells ad slots) will be available to Google Adwords TV advertisers free of charge.

Google claims its preliminary findings indicate the new ratings are good news for niche programming, which tends to get a disproportionate percentage of its viewing through time-shifting.

Says Google: "Without DVR, smaller networks would have a more limited audience."

Data sourced from; additional content by WARC staff