LONDON: Google has further expanded its range of services in the UK after unveiling the online payment service Google Checkout.
Launched in direct competition to existing providers such as PayPal, which is used by eBay, the new system aims to attract advertisers by reducing their processing costs.
Checkout is already available in the US, where its share of the online payments market totals around 2%, compared with PayPal's 25% (though this figure drops to around 9% without eBay transactions).
Despite some initial problems when the service was launched in the US, it has prompted a wave of competition and promotions, and UK advertisers are likely to benefit from offers such as free processing by Google until the end of 2007.
Data sourced from bbc.co.uk; additional content by WARC staff