MOUNTAIN VIEW, California: Google has extended its AdSense brand in its continuing search to make money from video ads.

The online titan has teamed with Redwood City-headquartered YuMe - an online video ads network - to launch AdSense for Video, which will allow publishers to incorporate text ads into online videos.

The system, currently in beta version, will offer two forms of ads: banners to run at the top of the screen, and overlay ads which will be inserted on top of videos as they play.

The text ads will rotate every 20 seconds and be tailored to match the content of the video as well as  the web page on which it is displayed.

Google has been working on ways of developing ad revenue for online video since it bought YouTube, in November 2006 for $1.65 billion (€; £844m).

Data sourced from New York Times; additional content by WARC staff