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Global: Unilever Reports Q3 Rises in Sales and Adspend

News, 25 September 2002

Despite recent economic turbulence, consumer goods colossus Unilever increased adspend and enjoyed rising sales in its third quarter.

The Anglo-Dutch group said sales of its leading 400 brands rose 5% in the three months, leaving it on course for 4.5% to 5% growth for the full year. Earnings per share for the quarter are forecast to increase 10%.

Unilever added that it increased its advertising expenditure by 1% in Q3, and plans further increases in the fourth quarter.

Data sourced from: New York Times; additional content by WARC staff