Five customer-chosen reunions with family and/or friends at locations anywhere in the world are to be awarded by MasterCard as part of an $80 million (€81.37m; £51.12m) global promotion.
The Priceless Memories program launches October 15 and will follow the credit card company’s traditional theme of offering “experiences that money can’t buy”.
Says MasterCard svp of global and North American brandbuilding Debra Coughlin: What's neat about this is we’re providing the opportunity for you to create your own experience.” Other prizes include twenty-five weekend trips and one thousand dinners for four.
Partnering the promo will be over 400,000 merchants, among them Continental Airlines, HSBC and National Geographic.
Data sourced from: BrandWeek.com (USA); additional content by WARC staff