Sweaty palms time among the myriad roster agencies servicing global pharmaceuticals giant GlaxoSmithKline. The drug group is to focus its microscope on the advertising both of its consumer and professional brands, between them billing an estimated $425 million.
The roster shops currently servicing GSK's OTC product range include Grey Worldwide, McCann-Erickson Worldwide Advertising, Messner Vetere Berger McNamee Schmetterer/ Euro RSCG, Ogilvy & Mather Worldwide – all in New York – and the Quantum Group of Parsippany, New Jersey. The agencies handling prescription brands are “too many to list”, according to GSK spoke Mary Anne Rhyne.
“It hasn't been prejudged how many agencies there would be in the end,” she said, adding that the review had been called “to see whether or not we can improve the situation”.
News source: New York Times