Global pharmaceuticals colossus GlaxoSmithKline is to consolidate UK media planning/buying activity for its Consumer Healthcare and Nutritional Healthcare unit within a single agency.

Worth an estimated $56 million (£39.7m), the account is currently split between GSK’s three British roster shops – Tempus Group’s CIA, MediaCom (Grey Global Group) and Interpublic’s McCann-Erickson sibling, Universal McCann.

John Blakemore, UK director of advertising for GSK, will view presentations in August with a decision expected the following month. The smart money is on MediaCom, say observers, given its recent $600m victory in the battle for GSK’s stateside business.

News source: Advertising Age - International Daily