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GlaxoSmithKline Launch Image Campaign

News, 10 January 2001

Pharmaceutical titan GlaxoSmithKline, spawned from the merger last year of SmithKline Beecham and Glaxo Wellcome [WAMN: 3-Aug-00], is launching a corporate rebranding and image campaign to coincide with its creation.

The branding exercise is by Interpublic-owned FutureBrand in London.

News source: New York Times