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Germany's Axel Springer Plans French Tabloid Launch

News, 25 July 2006


BERLIN: Europe's largest newspaper publisher Axel Springer is one step closer to entering the French daily newspaper market after hiring a veteran journalist to work on plans for a cut-price populist tabloid.

The owner of Bild, the world's sixth-largest newspaper by circulation, has hired Didier Pourquery, formerly editorial director of Metro France, and admits it is contemplating launching a French newspaper in France.

Springer declined further comment on the matter but is known to be delighted at the success of a similar project in Poland, a Bild-style tabloid called Fakt, now that nation's market leader.