DUSSELDORF: The German online advertising market is set to grow by 10% this year to a value of €4 billion ($5bn; £3.6bn), as the medium enhances its position at the expense of traditional media, according to figures from national industry body BVDW.
Equally, while BVDW predicts internet advertising expenditure will expand on the total of €3.65bn posted in 2008, the rate of growth is down on the uplift of 25% it forecast in September last year.
According to BVDW, the web held a 14.8% share of the German advertising market in 2008, up by 2.7% year-on-year, and it is predicted that the medium will draw level with magazines' overall share in 2009.
The organisation's OVK Online Report 2009/10 also reports that advertisers' use of online video increased by 236% last year, and that each of the main internet advertising formats registered growth over the course of 2008.
Data sourced from BVDW; additional content by WARC staff