Three German-based companies yesterday signed a deal to create an online leisure portal.
Lufthansa’s Start Amadeus travel booking division, Deutsche Entertainment and publisher Verlagshaus Springer will launch the portal through Start Ticket GmbH, in which the trio hold identical stakes.
Start Ticket will offer leisure-related information and services, including travel and entertainment bookings. The threesome also intend to purchase regional ticket agents to create a network of bricks and mortar sales outlets.
Each of the trio will contribute its individual input to the venture. Deutsche Entertainment will promote its Stella Musicals theatre and concert performances through the portal, Springer will contribute ad space in its publications and Start Amadeus will make available its experience in travel booking, tourism and IT.
News Source: Handelsblatt