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German Marketers Garland 'Best Brands'

News, 16 February 2006

Germany's 'Best Brands 2006' were lauded this week, the four category winners selected from market research data compiled by GfK. The research assesses brands on two criteria: market share and consumer awareness and affinity.

And the winners are ...

  • Strongest Business Brand
    1. Google
    2. Lufthansa
    3. Siemens (winner in 2004)

  • Strongest Growth Brand
    1. Motorola
    2. Mey (fashion range)

  • Strongest Product Brand
    1. Tchibo (retail chain)
    2. Lego
    3. Nivea

  • Strongest Financial Brand (for decision-makers)
    1. UBS
    2. Franklin Templeton Investments
    3. Deutsche Bank.
The four winners share media space and communications work valued at €1 million, donated by SevenOne Media, WirtschaftsWoche and Serviceplan.

Data sourced from; additional content by WARC staff