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General Motors Leads Cavalcade of US Big Spenders

News, 27 June 2001

The first quarter of 2001 saw General Motors retain its lead as the nation’s leading automobile advertiser with an across-the-board outlay of $479.6 million – albeit 25.8% less than the same quarter last year.

But, reports New York-based CMR (a unit of Taylor Nelson Sofres), DaimlerChrysler’s Chrysler brand outspent all other individual car marques, upping its adspend by 99% to $40.4m. Tailgating at $40.2m was another Chrysler brand, the Dodge Caravan minivan, up year-on-year by 17.2%.

CMR also revealed Citigroup as the largest advertiser in the financial services sector, spending 162% more than in Q1 2000 with $29.9m. The biggest spending brand was Morgan Stanley’s Discover credit card, up 13.7% to $34.9m.

In pharmaceuticals, GlaxoSmithKline led the way with a marginally decreased corporate spend of $199.3m – less than one percent below Q1 last year. Lagging in second place was Johnson & Johnson with $114.3m, an increase of under 1%. Ahead of all other individual pharma brands was Merck & Company’s anti-asthma drug Singulair, up 25.6% to $31.9m from $25.4 million.

News source: New York Times