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GUS TO BACK ITV HOME SHOPPING MARATHON

News, 01 May 1997

TELESHOP, a chat show style TV programme offering quality branded products from the GUS Home Shopping range for direct purchase, will be aired in the small hours of 5/6 June. Taking advantage of the recent relaxation in ITV rules, the Yorkshire Tyne Tees show - the first of its kind on terrestrial TV - will transmit between midnight and 6am for seven weeks, aggregating its commercial breaks into one giant 42-minute commercial. Products will be demonstrated on-air and, if successful, the show could roll-out across the national ITV network.