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GRANADA IN £20M JOINT E-VENTURE WITH LIVERPOOL FC

News, 26 July 2000


Premier league soccer club Liverpool FC has entered into a £20 million ($30m) joint venture with Granada Media.

Titled Liverpool FC Broadband, the partnership will exploit the internationally popular club's new media and commercial rights across the globe.

The partnership will launch a dedicated website to push a range of entertainment, e-commerce and personalised services to an estimated ten million Liverpool fans worldwide and 2.5m more in the UK.

News source: Financial Times