The controversy surrounding direct-to-consumer pharmaceutical advertising was stoked by last night by vice-president Al Gore in his coast-to-coast televised debate with Republican presidential candidate George Bush Jnr.

If elected, said Gore, he might support initiatives to curb direct-to-consumer ads for Rx [prescription-only] drugs.

Responding to a question about the rapidly increasing costs of Rx drugs, the veep said that pharmaceutical companies “are now spending more money on advertising and promotion – you see all these ads – than they are on research and development”.

News source: Advertising Age - Daily Deadline