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GONGS FOR THRONGS OF DM SHOPS

News, 01 January 2000

AS THE PENULTIMATE year of the second millennium tottered towards its close, doughty direct marketers donned their black ties or little black dresses [and that was just the fellers] and hied themselves to London’s Grosvenor House Hotel for the annual DMA/Royal Mail Awards. Unlike 1998 when Craik Jones Wat-son Mitchell Voelkel selfishly collared sixteen gongs (including six firsts), egalitarianism ruled with no fewer than eight agencies sharing sixteen of the twenty-nine first prizes.

The overall Gold Award was scooped by CMB for its customer retention/loyalty programme for Hyundai Car, also gaining a first in that category; CMB collected another first for the same campaign in the Low Vol-ume Consumer Direct Mail sector. In addition to CMB, the joyful octet of double-firsts included Black Cat Direct, Davies Little Cowley Fiddes, DP&A, oneagency, Rapier, WWAV Rapp Collins and WWAV Rapp Collins Scotland.

Cable & Wireless Communications, which won the Gold Award in 1998, topped the client list for 1999 with four firsts, courtesy of Black Cat Direct (two awards) and Rapier (ditto). C&WC also collected three second places and one third.