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GM Promotes Lazar As Senior Marketer Retires

News, 19 March 2004

General Motors has appointed Betsy Lazar as its new executive director of media and marketing.

Lazar, currently general director of media operations, will take the post when incumbent Michael Browner retires on April 1. She will report to John Middlebrook, the auto giant's vp of marketing and advertising.

Data sourced from:; additional content by WARC staff