Online adspend in France last year totalled 1.209 billion francs ($165.8m), according to a report from the Internet Advertising Bureau and PricewaterhouseCoopers.
The study measured net expenditure – the amount paid out by advertisers for web ads. Although there are no direct comparisons available with the previous year, the total of 1.209bn is 134% higher than 1999’s total gross spend (the amount charged before rebates) of 516m francs.
Around 309m francs were ploughed into web ads in 2000 by the new media sector (including dotcoms, video game companies and CD-ROM manufacturers). E-tailers accounted for 14.7% of the total, with 11.4% from banks and only 3% from computing (the leading sector in 1999 with 24%).
“All sectors were represented for the first time,” stated PwC’s Louis Rougier – an observation backed up by the IAB’s Guillaume Buffet, who commented: “The old economy discovered advertising on the internet in 2000.”
The duo added that the web has now become an established channel for French advertising, though neither was willing to forecast the outlook for online adspend in 2001.
News Source: CampaignLive (UK)