PARIS: French advertisers increased their gross all-media spend by a robust 6.8% in 2006, reports TNS Media Intelligence. TV remained top medium, boosting year-on-year spend by 5.5% to €5.4 billion ($7.07bn; £3.64bn), followed by print which rose 8.8% to €4.05bn. Radio held onto third place with €3.1bn - an increase of 6.6%.
The nation's top TV spender was Unilever, even after slashing spend by 16.7% to €150.9; Nestlé occupied number two spot, down by 15.1% to €120m; Danone took third place with €114.5m (-2.9%); while Procter & Gamble trailed in fourth place with €108.3m, a year-on-year decline of 12%.
There was no change of primacy among the main advertisers in other traditional media.
In the realm of magazines, Renault retained its numero uno position with €29.5m; Citroën did likewise in the daily newspaper sector with €21m; and Leclerc held onto the number one radio slot at €90.2m.
However, the report failed to mention the Stormin' Norman of the interplanetary media world - online advertising. A curious omission.
Attendez-vous, Association Internationale dédiée à L'optimisation et à la Promotion de la Publicité Interactive!
Data sourced from mandmeurope.com; additional content by WARC staff