French satellite TV company TPS is racking up the ante in its subscriber-seduction mêlée with Vivendi-owned rival CanalSatellite.
Four agencies are orbiting TPS in a bid to dock with its estimated $40 million advertising account. The all-Parisian quartet comprises incumbent Ogilvy & Mather Worldwide, BDDP & Fils, McCann-Erickson Worldwide and FCB Offshore.
TPS, a four-sided joint venture between state-owned France Television, communications colossus Suez, and national networks TF1 and M6, launched in 1996. It broadcasts on over 170 channels to more than one million subscribers, although marketing focuses primarily on its five dedicated movie channels and impressive international soccer coverage, which annually transmits over four hundred matches.
The lossmaking broadcaster aims to move into the black in 2003 with 1.4m subscribers. Meantime its market-leading competitor, CanalSatellite, claims nearly two million subscribing households and is currently rolling out a national recruitment campaign via Havas-owned BETC Euro RSCG.
Data sourced from: AdAgeGlobal.com; additional content by WARC staff