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Four Hats Remain in the RVing

News, 24 January 2002


Reston, Virginia-based recreational vehicle marketing coalition GO RVing has whittled its ad review from seven to four agencies, the final decision being due in March.

The surviving quartet – six-year incumbent, Baltimore-based Eisner Communications, Interpublic’s Martin Agency (Richmond, Virginia); Richards Group (Dallas); and West Wayne in Atlanta – are revving-up for the business which has an estimated value of $40 million over three years.

Parked on the sidelines are McKinney & Silver in Raleigh, North Carolina. And Atlanta twosome, Fitzgerald & Company and J Walter Thompson.

News source: New York Times