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Ford on Verge of Roster Upheaval

News, 23 November 2000

Motor giant Ford is rumoured to be on the verge of announcing major changes to its European and global rosters.

Young & Rubicam has, it is thought, been awarded the $75 million global duties for Land Rover, fending off pitches from Grey Worldwide and HHCL in London.

The motor group is also believed to have selected Ogilvy & Mather Worldwide to handle Ford’s entire European oval brand account (covering all cars displaying the oval Ford badge). This would mean that O&M has picked up several brands, such as the Galaxy range, from WPP sibling Young & Rubicam.

Ford declined to comment, saying it would make a statement next week.

News source: Advertising Age - Daily Deadline