Car giant Ford has struck a deal worth $10 million with the National Geographic Society to produce a multimedia campaign focusing on conservation issues.

From the start of next year, the two will share editorial content on environmental issues every quarter in National Geographic and on the website The society’s new eponymous US TV channel will also broadcast a series on ‘environmental heroes’.

In addition, there will be two competitions on the web and ‘eco-region’ maps will be sent to around 113,000 schools.

News source: Advertising Age - Interactive Daily