US auto-making giant Ford Motor Company has apparently made a U-turn in its decision to stop advertising its luxury brands in the gay press [WAMN 08-Dec-05].
The company has met with and written to several gay pressure groups saying not only will it continue to run ads for Jaguar and Land Rover in pink publications, but it will expand its current campaigns to include all its marques.
A letter, from HR vp Joe Lanyon says: "It is my hope that this will remove any ambiguity about Ford's desire to advertise to all important audiences and put this particular issue behind us."
Less than two weeks ago the company announced it was withdrawing ads in gay publications. It claimed the move was "a business decision" and nothing to do with a threatened boycott of its vehicles by the Christian uber-conservative American Family Association.
Ford has long sponsored gay rights groups and provides the same employment benefits to homosexual couples among its work force, so its decision to curb the ad campaigns had come as a surprise.
Comments Jeff Montgomery of gay rights group, the Triangle Foundation: "I don't think we'll ever know the story."
Whatever the answer to the puzzle, Joe Solmonese president of the Human Rights Campaign says: "This really proves that at Ford, fairness and equality win out...The good and important thing is Ford is back on track."
The AFA has made no comment.
Data sourced from New York Times; additional content by WARC staff