The ultra-conservative US Christian American Family Association has renewed its efforts to stop the Ford Motor Company advertising in gay publications.

Late last year the automaking giant bowed to AFA pressure [WAMN: 08-Dec-05] and announced it would withdraw ads for its luxury Jaguar and Land Rover marques from the gay press.

One week later, in a mysterious U-turn [WAMN: 15-Dec-05], it said it would not only continue advertising but would expand its current campaigns to include all its brands.

A furious AFA has now reinstated a boycott of Ford vehicles spluttering: "We cannot, and will not, sit by as Ford supports a social agenda aimed at the destruction of the family."

The company has long supported gay rights groups and provides the same employment benefits to same-sex couples among its workforce.

Ford's response to the AFA's latest onslaught, through spokeswoman Kathleen Vokes, declares: "We've always been open to dialog, but our position is that we will continue treating all with respect."

The pink dollar is increasingly sought after. According to Rivendell Media, spending in publications aimed at gay audiences rose two percent in 2005, to $212 million (€176.3m; £121.4m). From 2003 to 2004, spending increased 28%.

Data sourced from New York Times; additional content by WARC staff