LONDON: On a day that clearly confirmed the arrival of word of mouth at marketing's top-table, it was a fitting finale for WOM UK president and chairman of the judges Steve Barton to announce the winners of WARC's inaugural Word of Mouth Marketing Awards

The 2008 Award winners (from left):
Leah Tennant (Naked), Steve Barton (WOM UK and chairman of the judges), Fiona Blades (MESH Planning), Lee Goodger (1000heads), Hamid Habib (ZenithOptimedia), Ivan Palmer (Wildfire), Juliet Descamps (1000heads).

To view the winning case studies, the shortlisted papers and the full list of entrants click here.

Data sourced from WARC