LONDON: On a day that clearly confirmed the arrival of word of mouth at marketing's top-table, it was a fitting finale for WOM
The 2008 Award winners (from left):
Leah Tennant (Naked), Steve Barton (WOM UK and chairman of the judges), Fiona Blades (MESH Planning), Lee Goodger (1000heads), Hamid Habib (ZenithOptimedia), Ivan Palmer (Wildfire), Juliet Descamps (1000heads).
To view the winning case studies, the shortlisted papers and the full list of entrants click here.
Data sourced from WARC