LONDON: The first judging panel for the Warc Media Awards has been finalised – in the effective channel integration category – and includes senior marketers from Procter & Gamble, Unilever and GlaxoSmithKline.

The Warc Media Awards are a comprehensive set of awards with a $40,000 Prize fund that will reward pioneering communications planning which has made a positive impact on business results for brands around the world.

There are four categories: effective use of tech; effective integration; effective use of partnerships and sponsorships; and effective use of data.

Entry is free and papers submitted as effectiveness case studies are welcomed from any territory or discipline. Further details, including entry kit and entry form, can be found on the Warc Media Awards website. The deadline for entries is 19 September.

As previously announced, the effective integration panel will be chaired by Sarah Mansfield, VP Global Media, Unilever, Europe and Americas.

Joining her, from the client-side, will be Dominique Touchaud, Global Brand Strategist and Associate Brand Director at Procter & Gamble, Jim DeLash, Director, Multi-Channel Marketing, GlaxoSmithKline, US Pharmaceuticals and Bilge Onur, Brand Communications Manager at Turkcell.

From the agency-side judges include Paul Frampton, CEO Havas Media Group UK & Ireland, Sophie Price, Chief Strategy Officer, UM Australia, Tahaab Rais, Regional Head of Strategic Planning, FP7/MENA (part of McCann Worldgroup), Richard Shotton, Head of Insight, ZenithOptimedia, Sue Unerman, Chief Strategy Officer, MediaCom UK and Matthew Waghorn, Group Director of Communications Planning, Huge.

Short biographies of all judges announced can be read on the Prize website.

Gold, Silver and Bronze winners for the highest-scoring cases will be awarded across the four categories with a $7,000 Grand Prix for the best paper. Judges will also grant three $1,000 Special Awards in each category.

Data sourced from Warc