HENLEY-ON-THAMES: The Financial Times' marketing correspondent Carlos Grande (pictured) will assume the newly-created role of editor of WARC.com, the award-winning online information service for the global advertising, marketing and media industries.
He joins World Advertising Research Center in January with a remit to expand WARC's editorial team of industry specialists and journalists with the aim of creating innovative new content for WARC.com's core audiences.
The latter not only comprise global brand owners, but also the creative, media, digital and research agencies that support them.
Explains WARC chairman Mike Waterson: "In a world of fragmenting audiences and burgeoning digital media, our customers face communication questions of unprecedented complexity.
"Our purpose is to offer them practical, accessible and definitive answers. Carlos's appointment will be a milestone in the development of WARC.com."
Grande is equally enthusiastic: "WARC has a tremendous reputation for delivering trusted, detailed and expert information. From a personal point of view, this is the right job at the right time with the right people."
Data sourced from WARC.com; additional content by WARC staff