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Final countdown for Warc Asia Prize

News, 16 July 2015

SINGAPORE: Senior executives from Sapient Nitro, McCann Health and Grey Group are among the final selection of judges for the Warc Prize for Asian Strategy, entries for which are being accepted up until 30th July.

Now in its fifth year, the free-to-enter Prize is Asia's leading showcase for smart strategic thinking in marketing, with a $10,000 prize fund for winning papers.

The final four judges announced today are: Robin Nayak, chief strategy officer, Singapore & South East Asia, TBWA; Melanie Cook, head of strategy for Singapore & Hong Kong, SapientNitro; Graeme Read, president, Asia-Pacific, McCann Health; and Shahvez Afridi, head of strategy, P&G Asia-Pacific, Grey Group.

In addition to these agency-side judges, the client-side is represented by executives from Mondelez, MasterCard, and DBS Bank, while the judging panel will be chaired by BV Pradeep, Unilever's global vice president of consumer & market insight.

Short biographies of all the judges are available on the Prize website, along with details on how to enter and tips on writing a great case study.

Warc will award Gold, Silver and Bronze awards to the best examples of strategic thinking in marketing in four categories: East Asia, South Asia, Southeast Asia and Multi-Market (for campaigns running in three or more markets).

The best overall paper will win the $5,000 Grand Prix. The 2014 Grand Prix winner – 'Kan Khajura Tesan', a mobile phone service developed by from Lowe Lintas in Mumbai and PHD India – went on to be named the world's best campaign in the annual Warc 100 rankings.

In addition, Warc will award five $1,000 Special Awards for excellence in specific areas.

The winner will be announced in November. All cases that win an award will be showcased in the Asia Strategy Report, a study of smart strategic thinking in the region published after the competition has ended.

Data sourced from Warc