Five decades of Coca-Cola television commercials and related promotional material have been donated to the Library of Congress by the soft drinks giant.
The gift, presented at a ceremony last night, was made under the auspices of the Bicentennial Gifts to the Nation program in observance of the library's 200th anniversary. It includes over 20,000 commercials created by Coke’s long-serving agencies D'Arcy Masius Benton & Bowles and McCann-Erickson.
According to Coke’s chief marketing officer Stephen C Jones: "These campaigns that live through time, whether it's `the real thing' or `the pause that refreshes,' are an important part of the Coke story.” Added Jones: “A lot of ads that today look like memorabilia were, in their time, leading-edge ways to communicate."
News source: New York Times