February’s media spend in the US fell for the third month in succession, according to the latest report from Competitive Media Reporting.
CMR, a subsidiary of UK-headquartered research giant Taylor Nelson Sofres, found that expenditure in the top ten TV, radio and print media (excluding outdoor) fell 8.5% year-on-year, from $6.99 billion in February 2000 to $6.4bn. This follows a 0.2% fall in December and an 8.8% plunge in January [WAMN: 17-Apr-01].
However, the results were far from consistent between media. Cable and syndicated television actually posted year-on-year rises of 0.7% and 3.2% respectively. Faring less well, spot TV, national newspapers and national spot radio registered respective falls of 22.9%, 21.4% and 18.7%.
News source: Advertising Age - Daily Deadline