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February Sees Third Successive Decline in Media Spend

News, 14 May 2001

February’s media spend in the US fell for the third month in succession, according to the latest report from Competitive Media Reporting.

CMR, a subsidiary of UK-headquartered research giant Taylor Nelson Sofres, found that expenditure in the top ten TV, radio and print media (excluding outdoor) fell 8.5% year-on-year, from $6.99 billion in February 2000 to $6.4bn. This follows a 0.2% fall in December and an 8.8% plunge in January [WAMN: 17-Apr-01].

However, the results were far from consistent between media. Cable and syndicated television actually posted year-on-year rises of 0.7% and 3.2% respectively. Faring less well, spot TV, national newspapers and national spot radio registered respective falls of 22.9%, 21.4% and 18.7%.

News source: Advertising Age - Daily Deadline