LONDON: Advertising on television in the UK is more affordable than ever before as a result of falling ad rates, with brands able to run successful campaigns for under £100,000 ($143,075; €108,021), according to speakers at industry body Thinkbox's recent TV on a Shoestring conference.

Lower airtime costs and an explosion of new formats and technology – discussed in more detail here –mean it is now possible for a wide range of advertisers to buy spots on television.

To make the most of this opportunity, however, marketers must make sure they have a clear set of objectives, keep creative costs down, and ensure their targeting strategy is efficient.

For WARC Online's full coverage from this event, please click here.

Data sourced from WARC Online