Facebook joined more established food, tech and leisure brands on the list of the most popular branded search terms used by Warc clients in 2011.
Overall, the social media group emerged as the third most-used branded search term – behind only McDonald's and Apple – on Warc over the last 12 months. (For more details about the most popular material featured on Warc in 2011, click here.)
The ubiquity of Facebook made it a more widespread branded search term among Warc users than Nike, Starbucks and Old Spice, the revived Procter & Gamble toiletries brand, which were in fourth, fifth and sixth positions respectively.
Elsewhere in the list, Facebook was also well ahead of its rival Google, which is hoping to enlarge its own social media presence via the Google+ platform.
Data sourced from Warc