The Federal Trade Commission has announced a workshop on March 13 to examine the way marketers gather consumer profiles, both on- and offline.
The move heralds the broadening of the debate over individual privacy into the bricks-and-mortar world. In particular, the FTC is interested in the way marketers combine information derived from separate sources and what issues this raises.
The body has posed a series of relevant questions to marketers at its website www.ftc.gov.
News source: Advertising Age - Daily Deadline