The Federal Trade Commission will begin compiling its US-wide ‘do not call’ list for telemarketers earlier than previously thought.
Despite ongoing opposition from industry groups (the Direct Marketing Association and the American Teleservices Association have filed separate lawsuits), the FTC is determined to push ahead with plans to launch the scheme on October 1 – so determined, in fact, it has brought forward the date from which consumers can register to block telemarketing calls.
Originally, registration by phone and online was to begin in late July after the launch of the dedicated website. However, phone registration will now begin July 1 in the west of the country and a week later elsewhere.
This means more people will have signed up by September, when the list is made available to telemarketers regulated by the FTC. Such marketers must erase consumers on the register from their call lists or face fines of $11,000 (€9,386; £6,732) for each breach of the code.
Data sourced from: AdAge.com; additional content by WARC staff