French supermarket group Carrefour Supermarchés - Europe’s largest – has integrated the bulk of its European media account with Carat in Paris.

The budget, believed to be over $750 million, represents the consolidated media spend of Carrefour and former rival Promodes, with which it negotiated a friendly merger in 1999.

Carat had to fend off pitches from Havas-owned MPG Arena and WPP’s MindShare.

News source: Advertising Age - Daily Deadline