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FREE MINI-MAG HIT 500,000 DOORMATS

News, 01 August 1997

Aspen Specialist Media (0171 262 2622) is trialling Coupons Direct, an eight-page A5 mini ‘magalogue' designed to carry ads and coupons for fmcg brands. Inclusive ad rates incorporate printing, targeting via CACI's lifestyle profiling technology, and distribution to 500,000 households by the Royal Mail Household Delivery Service.