Young males, notoriously light viewers of conventional television, are the primary target of Forecourt Television.
Chaired by ad veteran Tony Vickers, FTV already has screens at petrol pumps on 165 forecourts. Three hundred sites in London and the South East are predicted for the end of this year, and 1,000 nationwide by 2002.
Vickers is to list the company via AIM this month and expects to raise around £10 million in return for 30% of FTV’s equity. The company has exclusive site rights with Texaco and TotalFinaElf; it has also held talks with BP and Shell.
Says Vickers: “The petrol forecourt has become a marketing battleground as it takes over from the convenience store.”
The Times Business News (London)