Ford is contemplating an agency review to replace its regional networks of shops with globally aligned arrangements.
The car giant is assessing J Walter Thompson, Ogilvy & Mather and Young & Rubicam, all WPP-owned, as part of the review. JWT currently handles brand work in the US, while Y&R and O&M share the similar responsibility in Europe.
The rethink is believed to be part of chief executive Jacques Nasser’s overhaul of Ford’s operations worldwide. The final decision will probably be made by Jim Schroer, vice-president of global marketing.
In related news, Ford’s Land Rover account review has been extended to non-WPP agencies, probably because the company is reluctant to place all its advertising eggs within the WPP basket.
News Source: CampaignLive (UK)