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FMCG TRIO LINK IN JOINT DM CAMPAIGN

News, 01 October 1998

THREE VARIANTS OF customer magazines are being trialled to 150,000 households by Jigsaw, the marketing alliance of fmgc giants Unilever, Cadbury Schweppes and Kimberly-Clark. Titled Voila, Consumers' Choice and Best Brands, the most successful format will be mailed to over 1m homes. Content includes brand news, recipes, beauty tips and ads for the three participants - as well as suitable third parties.